This is Masha Danielle
Masha brings a decade of experience in social marketing & content strategy. As a strategic consultant with a people-first approach to management and social media planning, Masha has had the privilege to work with award winning agencies, beginning her career at WPP's Burson Cohn & Wolfe; she has collaborated, led and activated social first work at 360i, Razorfish and most recently at Day One Agency. She is consistently looking for opportunities to propel her client's work to new heights and believes in working with brands that live and stand by their brand purpose.
Social Strategy Content Strategy Social Marketing Community Strategy Campaign Management Creative Initiatives
Masha has a proven track record of helping Fortune 500 brands increase reach and awareness, positive sentiment and brand affinity. She has led numerous brands to increase purchase intent, brand and ad recall on major social media platforms. Masha has found her most rewarding work to be with brands and organizations that can stop you in your scroll and redefine what it means to change and impact our industry.
Worked to bring to life the new American Express & Delta Airlines Cards across social, earned media, influencers and celebrity partnership with Lupita Nyong`o.
We created stop motion and social first assets, showcasing the new benefits for existing and new members.
In partnership with Getty Images and Girl Gaze, we collaborated with Dove to launch the world's largest stock photo library built by female-identifying and non-binary individuals to shatter beauty stereotypes by showing womxn as they are.
Project #ShowUs includes nearly 6,000 photographs from 39 countries, and is available for use by all media & advertisers.
To prepare for their first U.S. retail location in Los Angeles, we launched a full-scale brand campaign, "Dare To Be Champion" that built on the current momentum behind the brand, as consumers rediscovered what Champion has always stood for. Leveraging online video across Facebook, Instagram and Snapchat, the brand aimed to reach and engage young audiences.