A Social Strategist and Consultant.
PORTFOLIO
Highlight of campaigns and projects
Integrated Product Relaunch
Role: Director Social Strategy
Social strategy, influencer and PR integrated campaign roll-out plan, IAT coordination, creative management
Global Launch & Social Toolkit
Role: Supervisor Social Strategy
Led the social & digital strategy, creative briefs, influencer ideation, creative consultation and management, paid recommendations
Global Social Strategy
Role: Supervisor Social Strategy
Social strategy, integrated campaign roll-out, creative management and tactical brainstorming
Social Sweepstakes
Role: Senior Social Manager
Supported first to market social ads, paid media recommendations, creative execution, campaign management
Data Driven Social Campaign
Role: Supervisor Social Strategy
Insights, creative brief, platform partner integration, SEO, A/B testing war room, campaign and creative management
Brand Repositioning
Role: Senior Social Manager
Led the social & digital strategy, creative briefs, influencer ideation, creative consultation and management, paid recommendations
Evolve Legacy Brand
Role: Social Marketing Manager
Cultural, real-time and social listening, community management, reporting, content calendar management
Integrated Portfolio Relaunch
Role: Social Marketing Manager
Insights and reporting, community management, content calendar creation, influencer and celebrity amplification