PORTFOLIO

Highlight of campaigns and projects 

American Express_Delta_Amex
American Express

Integrated Product Relaunch

Role: Director Social Strategy

Social strategy, influencer and PR integrated campaign roll-out plan, IAT coordination, creative management

Dove body wash
Dove

Global Launch & Social Toolkit

Role: Supervisor Social Strategy

Led the social & digital strategy, creative briefs, influencer ideation, creative consultation and management, paid recommendations

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Dove

Global Social Strategy

Role: Supervisor Social Strategy

Social strategy, integrated campaign roll-out, creative management and tactical brainstorming

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Hanes

Social Sweepstakes

Role: Senior Social Manager

Supported first to market social ads, paid media recommendations, creative execution, campaign management

Baby Dove
Baby Dove

Data Driven Social Campaign

Role: Supervisor Social Strategy

Insights, creative brief, platform partner integration, SEO, A/B testing war room, campaign and creative management 

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Champion

Brand Repositioning

Role: Senior Social Manager

Led the social & digital strategy, creative briefs, influencer ideation, creative consultation and management, paid recommendations

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Philadelphia Cream Cheese

Evolve Legacy Brand

Role: Social Marketing Manager

Cultural, real-time and social listening, community management, reporting, content calendar management

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Nestle's Skinny Cow

Integrated Portfolio Relaunch

Role: Social Marketing Manager

Insights and reporting, community management, content calendar creation, influencer and celebrity amplification